It can't be argued that networking is probably the most vital key to success in the music industry. You have heard many times people say, "It's who you know."
However there are many other factors involved in networking to achieve its benefits. All the networking in the world will not benefit you and can also work against you if you do not meet the criteria below
- You must have a product that is exceptional and relevant.
- You must formally place your product in the right place, at the right time.
Networking should be a gradual natural process so as to not appear to look canned or artificial. Jump the gun or lack sincerity and quality products and people will run from you when they see you coming. Networking can work in your favor or turn against you.
If you are not sincere you will probably not last long as you cannot withstand the emotional challenges of the industry. You must also care about and respect the goals of those you are networking with. You must be mentally strong and be able to take criticism openly. After all, you're the one that is bringing your products to them. Be ready to adapt.
So networking requires balance. We'll help expose you to new opportunities and try to give you some etiquette along the way.