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Music Promotions Step Level 5.a.

At Music Promotions we demonstrate ways to get your message out in front of the public eye.  

We have designed, planned methods to raise visibility and create growth opportunities with awareness. 

From how to write a press release, poster designs and other basic out reach methods to the more not so basic approaches.

We help generate new thinking which is a promoter "must have" to create new exposure opportunities.
At Indie Music Promotions we will explore the old, discover the new and help design promotional plans and strategies that fit you.
  • The job of the promoter. Building awareness and increasing sales.
  • Things you must have before promoting. Product, date, time and place.
  • Analyzing your market. Figuring out who your audience is and how to target. You can't be all things to all people.
  • Choosing sides and creating polarity in the marketplace.
  • The 5 W's: Who, What, When, Where and Why. Short and sweet.
  • Finding something unusual about what you do and publicizing it. The power of being a first-mover.
  • Timing and the time factor.
  • Designing a promoters budget. The rules and percentages.
  • Fund raising, Sponsors. Going it alone or depending on others for success.
  • How to solicit corporate sponsors.
  • Business cards do's and don'ts, stationery and other traditional business promotional must haves.
  • The Press Release: Why? How To. When and Where.
  • Paid press releases vs the "Free Bee" submissions. Choosing the right guys. Getting what you pay for.
  • List on where to submit your press releases. Physical and online locations.
  • Paid ads. When to and when to not. Maintaining cost effectiveness.
  • Free ads. Yes and no.
  • Local, Community, Regional, State, National & International strategies.
  • Contacting and enlisting the support of nonprofit organizations, schools, colleges, churches, groups and other businesses.
  • Plain old fashioned networking and networking with others who are doing sort of the same thing.
  • Talking to vendors that you buy products or services from. Find out who's doing what and what works for who. Who's hot.
  • Asking existing customers, prospects and casual acquaintances for referrals.
  • Attending meetings of professional groups and which to join.
  • Harnessing Fan Power
  • Street Teams: Development and use.
  • Newsletters. Keeping things fresh and moving with pleasant reminders.
  • The flyer.  Contents and suggested use.
  • Becoming the product. Have your purpose painted on the side of the vehicle and elsewhere.
  • Getting samples of your product into as many hands as possible.
  • Contest
  • Cross promotions and tail gating other events and promotions.
  • Telephone and Off Project contacts. In your face "cold calls." Who and where. How?
  • Other Gorilla Marketing Techniques.
  • Real world outdoor marketing vs virtual Internet promotions.
  • Website to go... How to build and promote.
  • PDF's and other tools people can pull off your site
  • Search engines. Truth and consequences.
  • Using Social Media Message Board / Chats/ Forums, Blogs, etc..
  • Tracking progress.
  • Not confusing your message: When is there too much information? Too much promotions? Striking a balance and managing the big build up to...
  • Promoters checklist.
  • T-Shirt designs, logos, posters, flyers/brochures, hats, buttons and more...
  • Saying "yes or no" to others who target you. Politely staying neutral when you have to. Not over committing or mixing up your message with others.
  • You will be given access to the Indie Music Promotions Level 5.a. data base.
  • You will be given general contact data & other reasonable contacts for networking within the IMA membership and other relationships as determined on a case by case basis for your particular project/product needs.
  • More as pertains to you as needed in the discovery of your particular situation.
  • Music Crisis Chats.
Once you have successfully completed Music Promotions Step/Level 5.a., you are then ready to move onto the next appropriate Step/Level as determined by your Action Plan.
Join Step  1: MUSIC FACTORY,  1.a. CRITIQUE & 1.b. RECORDING  More on about and how to join... Join Step 2: PUBLISHING, 2.a.PLUGGING & 2.b.LEGAL  More on about and how to join... Join Step 3:  RECORDS, 3.a.DUPLICATION, 3.b.DISTRIBUTION More on about and how to join... Join Step 4:  RADIO & VIDEO  4.a.MUSIC SHOP More on about and how to join... Join Step 5: MANAGEMENT, 5.a.PROMOTIONS & 5.b.PRODUCTIONS More on about and how to join... Join Step 6: TEACH More on about and how to join... Become a Sponsor, Affiliate or Increase Membership Level Here More on about and how to join...

 

 

 

How to Join

www.IndieMusicAssociation.org